What is a music video?

Music videos are split into three catagories:

• Performance - The artist would sing and dance in the video. E.g. An onstage performance.
• Narrative - The artist would be telling a story to the audience in the video. E.g. Christina Aguilera - Beautiful.
• Concept - The artist would be selling the audience an idea/ theme/ideology in the video. E.g. MGMT Electric Feel.

A music video has many different purposes. These include:

• To promote the song or album.
• To invoke the emotions from the audience in order for the song to be memorable.
• The visuals give the audience a better understanding of the song.
• To give a visual representation of the band.
• To be used as an extention of income.
• To entertain the viewer (dance routines etc.)
• To expose an artist in order to reach their target audience.
• To promote a film they are used in (synergy) by including clips from the film.

The different genres of music you are likely to encounter are:

• Rap (e.g. Eminem)
• Rock (e.g. Slipknot)
• House (e.g. Jamie Jones)
• Hip Hop (e.g. Olly Murs)
• Pop (e.g. Little Mix)
• RnB (e.g. Beyonce)
• Dance (e.g. LMFAO)
• Grime (e.g. Skepta)

 Beyonce - RnB

Little Mix - Pop

Eminem - Rap

Olly Murs - Hip Hop